Issue 3: How Publishers Use Social Media

Social media has greatly changed the way we share information and interact with others. Social networking platforms like Facebook, Twitter and blogs have made communicating with others easier, which has allowed more discussions to occur and more communities to be formed. This has great implications for publishing, an industry that operates to spread information, and social media has only strengthened its potential to grow and thrive. In this week’s e-newsletter, we look at how the publishing community is using social media to host community-wide teaching experiences , how social media affect’s the book publisher’s role in the marketing process and how the big six publishing companies are using social media. In all cases, social media is disrupting, but arguably improving, some of the main processes in the business of publishing.