The world of the e-Reader is literally everywhere! When you thought it had taken over cell phones, tablets, and laptops, think again. This past July, Nintendo announced that their popular gaming device the 3DS system would also make its way into the e-Reader world. The creators of Nintendo are exploring new markets and with the growing e-Book trend rapidly increasing, they have decided to take advantage of this. However, there have been several concerns that the 3DS’s small horizontal screen; which isn’t exactly ideal for reading. Also, other concerns are the challenges of competing against smart phones and tablet computers. These days, almost everyone carries some sort of electronic device and the main concern is if someone would actually choose the 3DS gaming system over a smart phone. Considering that a smart phone has more battery life; it may be highly unlikely. However, Nintendo may find other ways to enhance the popularity of the Nintendo e-Reader by using certain effects that most tablets or smart phones may not have. For instance, it has been brought to their attention that adding 3D effects may draw more attention to the device. It is not for certain that the Nintendo 3DS e-Reader will be sold in the United States, it solely depends on the success of the product in Japan.