Amazon announced their book bundling program Kindle MatchBook this week, to debut in October. Amazon customers who buy or have bought a hard copy version of certain books can get a low-cost Kindle version anywhere from $0.00-$2.99. Much the way the movie industry will sometimes bundle an electronic copy of a film along with the Blu-Ray disc, Amazon is allowing users more flexibility in how they consume their content: on a tablet, a Kindle, or in hard print.
While Amazon does not seem discriminate in terms of which hard copy book form warrants a low-cost e-version, other booksellers may want take note of the entertainment industry’s decision to bundle electronic content with the more-expensive Blu-Ray version of movies and consider bundling e-versions of books only with hardbacks.
Publishers and authors must actively enroll in the Kindle MatchBook program before books may be listed in bundled form, and at present HarperCollins and Amazon Publishing titles are slated to be offered through MatchBook .
For more on Kindle Matchbook, click below.
Publishing Perspectives: Datapoints, Kindle MatchBook
Publishers Weekly: Amazon Starts Bundling Program, Kindle MatchBook